Is Dubai Worth Visiting? Insider Tips From 21 Years In The City
By Richard Hoskisson – October 2024

I first moved to live permanently in Dubai in 2001, before most people had even heard of the place. Before leaving the UK, I was asked “Is that in Saudi?” or “Where on earth is Dubai?”. Fast forward to 2024, and you will be hard pressed to find anyone on the planet who has not heard of Dubai.
I spent 21 many happy years as a permanent resident in Dubai. Contributing to the development of world-class education and being an active community member, I made a difference in helping Dubai grow from the small Arab city to the global metropolis that it is today – something I am incredibly proud of.

Beyond the glitz and glamour often showcased on Instagram and in other online blogs, I’ve witnessed Dubai’s evolution firsthand from its early days right through to the rise of the iconic landmarks like the Burj Khalifa. The Emirati people, many of whom I count as friends, are amongst the most generous and welcoming you’ll meet. Dubai is a city where a rich blend of cultures thrives, and I can guide you to experience the authentic side of it—a genuine taste of Arabia in one of the safest, most secure cities in the world.
With over two decades of personal experience this guide offers you a well-rounded perspective to help you deicide if Dubai is worth visiting.
At A Glance – Quick Reasons Why Dubai Is Worth Visiting
Having called Dubai home for 21 years, I’ve experienced firsthand what makes this city special. While it’s hard to capture everything in a short list, you will find below the key reasons I encourage you to visit:
I’ll dive deeper into Dubai’s sights and attractions later in the post, but for now, here’s a snapshot of what makes it worth your time.

Emirati Hospitality
One of the best reasons to visit Dubai is the exceptional hospitality of the Emirati people. Grounded in their rich Bedouin traditions, their warmth and generosity are felt everywhere—from being welcomed with a cup of Arabic coffee to the genuine kindness you’ll encounter in every corner of the city.

Emirati hospitality goes beyond politeness—it’s a way of life. Whether you’re wandering through the souks or staying in a luxury hotel, you’ll experience a level of care and respect from everyone in Dubai that makes you feel truly valued, not just as a visitor, but as a guest.
21st Century Architecture
Dubai has pushed the boundaries with architecture since the late 1990s when the Burj Al Arab was unveiled at the start of the new millennium. This was just a flavour of what was to follow; an architectural explosion.

Take a breathtaking trip along Sheikh Zayed Road in Dubai where you will pass iconic buildings such at Burj Khalifa, Emirates Towers, Museum of the Future and The Dubai Frame, to name just a few.
Traditional Architecture
Many original buildings still survive in Dubai. To discover what Dubai was like before the skyscrapers, visit Dubai Creek and discover the Traditional Souks, the neighbourhood of Al Bastakiya, and the Dubai Heritage Village, for a sense of what Dubai was like before the discovery or oil in the 1950s. These are less visited places by the holiday makers coming to take ‘instagramable’ shots at the infinity pools of Dubai and are well worth a visit.

Luxury Hotels
Of course Dubai is synonymous with luxury hotels. In fact, the hotels here are amongst the best in the world.
Whether it be a stay at the 7⭐️ Burj Al Arab (a true Dubai icon), the more traditional Arabic style hotels of Al Qasr or The Royal Mirage, or the style of Downtown Dubai at the Armani Burj Khalifa or The Address Downtown (my favourite), There is a hotel to suit every taste and budget.



Cultural Diversity
Dubai is a melting pot of nationalities where everyone from all over the world is welcome. Consequently you will experience a rich, cultural diversity across the city. This was evident when the Dubai Expo 2020 was hosted in the city.

Shopping
It never ceases to amaze me, how many new malls seem to open in Dubai each year. The Dubai Mall in 2023 became the most visited place on earth. Moreover, there is great shopping beyond the malls in the traditional souks or places such as the Gold and Diamond Park.



Restaurants
The Michelin Guide launched in Dubai in 2022 with an impressive 11 restaurants receiving the coveted Michelin stars. 14 being awarded the ‘Bio Gourmand’ (value for money) and 44 more becoming ‘Michelin Selected.’



It is safe to say that the quality of dining in Dubai is outstanding. A favourite of mine is the Time Out Market in Souk Al Bahar, Downtown, where many of the city’s finest restaurants, offer a limited menu at affordable prices. It is a great experience.
More Reasons Why Dubai is Worth Visiting
From iconic landmarks to extraordinary wealth, Dubai is often portrayed as the ultimate dream destination. But is it the right place for everyone?
Below are some highlights that I know will suit every taste.

Dubai is actually a very large, spread out city with many different focal centres. I have grouped some of the best sights by neighbourhood and things to do as activities in more detail below so that you can easily plan itineraries for your visit. You can read more about Dubai Neighbourhoods here.
DownTown Dubai
I may be slightly biased as this is where I lived for 10 years in Dubai and I actually run my apartment as a holiday rental in the beautiful Old Town district. But for me, Downtown Dubai offers so much in terms of sights to see and things to do. I recommend Downtown as an area to stay as it is so centrally located.

Burj Khalifa
The world’s tallest building since 2009 and standing at 828 metres, the Burj Khalifa is incredible. There are so many exceptional view points of this impressive tower and even after living in its shadow for over a decade, I am still awed by its beauty.
It is possible to ascend the tower to the viewing platform, which I highly recommend. However you must book in advance to take advantage of better prices and a time slot that you desire. Sunset on a clear day is the best time.



💡Top Tip – make a reservation for sundowner drinks at Neos – The Address Downtown – to have uninterrupted views of the Burj Khalifa with the sun setting behind. This is a real treat.
Dubai Fountain
From one of the apartments I once lived at in Downtown, I had a full view of the Dubai Fountain and never got bored of it. Bigger than the Bellagio in Las Vegas this incredible fountain entertains tourists and residents alike every evening from 6pm with electrifying displays of light, sound and water set against the backdrop of the Burj Khalifa. Playing a plethora of hits from renowned world-wide and local Emirati artists, the show is a sight to behold.

💡Top Tip – Avoid the crowds at The Dubai Mall and head to the far side of the lake near the residential buildings for a better view. Even better is the balcony of the Time Out Market in Souk Al Bahar which has the best view in all of Downtown.
The Dubai Mall
Officially the most visited place on earth in 2023 with a staggering 105 million visitors recorded, The Dubai Mall is the largest mall in the world. And it plans to expand further!
Alongside all the regular brands and shops, you will find an ice rink, theme parks and the Dubai Aquarium. The aquarium still takes my breath away when I pass by, it is a beautiful spectacle.
For the British readers, Dubai Mall is home to Waitrose on the Lower Ground Floor, if you crave food from back home!

💡Top Tip – Visit at opening time in the mornings or early afternoon to avoid the large crowds of tour groups.
Souk Al Bahar
Souq al Bahar is located directly opposite The Dubai Mall and is connected via a traditional Arabic bridge. This is my personal favourite highlight in Downtown.
The contrast of the traditional Arabic Architecture with the dazzling Burj Khalifa and modern downtown skyscrapers is beautiful. Viewed from in front of the Burj khalifa with the Address Downtown behind, it is a superb vista.



Sheikh Zayed Road
Passing through the towers either side of Sheikh Zayed Road is a unique experience. I remember driving through there for the first time in 2001 and marvelling at the amazing skyscrapers. Now in 2024, it still takes my breath away with its impressively developed skyline.

This sights listed below are all in the vicinity of the main part of Sheikh Zayed Road or SZR as it is often referred to.
Museum of the Future
The design of this museum is out of this world. This ground breaking museum is an architectural masterpiece and must be seen at night when it lights up the Arabic calligraphy that adorns the outer shell of the building.

Inside the museum, where the future lives, you will discover near future technologies from the world’s leading innovators. Moreover, journey to the future to explore an expansive environment that will engage all the senses.
Purchasing tickets in advance is recommended. Click here to book.
Dubai Frame
Another architectural masterpiece of Sheikh Zayed Road, the Dubai Frame is a purpose built viewing observation deck to take in the impressive skyline. Towering 150 metres above Zaabeel Park, the views are outstanding.



Are you brave enough to walk along the glass floor and see the views below? This was a particular highlight for me. So brave 💪🏼
Al Karama
Long time Dubai visitors will be familiar with the neighbourhood of Al Karama. It is a fun experience to find the stores with the ‘secret doors’ to rooms piled high with imitation goods. Haggling is common-place for goods and can be such a fun experience.

💡 Top Tip – don’t be afraid to start at 50% of the original asking price when bargaining. Stand your ground and be firm, you can often walk away with a bargain.
Bur Dubai/Deira
The old centre of Dubai, developed either side of Dubai Creek. These sometimes forgotten about parts of Dubai can offer hidden gems that are well worth a visit.

Al Seef – Bur Dubai
It is almost impossible to believe that Al Seef is a completely new development. You can easily be fooled into believing that this re-creation of a traditional Arabian neighbourhood is original. The attention to detail is incredible. Ancient wiring, unused old telephones and phones and lighting give the impression of a time long-forgotten.



Visit Al Seef for an a step back into time. Imagine what the bustling neighbourhoods on either side of the Creek were like long before the rapid development took place.



Bastakiya
Bastikiya is right next door to Al Seef and is in fact, a restoration of the historical neighbourhood that sprung up here next to the Creek. It is fascinating to visit, especially with a guide. There are lovely little museums, shops and restaurants to visit.
Don’t be afraid to step inside the buildings, you will often discover hidden delights inside.

Sheikh Mohammed bin Rashid Centre for Cultural Understanding (SMCCU)
The Sheikh Mohammed bin Rashid Al Maktoum Centre for Cultural Understanding operates a policy of Open Doors, Open Minds, to embrace visitors from all over the world.
Stop by to explore what life was like in the past for the Emirati population. Discover the Islamic principles that underpin Emirati society and compare the similarities and differences in the way that we live.
A beautiful experience can be sharing an Arabic meal at the centre with the presenters that work here. There is no better way to experience Emirati hospitality than through food.

Bur Dubai and Deira Souks
Established alongside the Dubai Creek, where trade once thrived and built the foundations of Dubai, the traditional souks are a sensory experience not to be missed when visiting Dubai.

These traditional Arabic marketplaces are a world away from the malls of Dubai, but offer a rich experience for those looking for ‘old Dubai’.
Plan to visit the Textile, Spice, Perfume and Gold souks dotted either side of the creek. Take an Abra ride from one side to the other, and you will experience a more traditional side to this metropolis.

The QE2
The Queen Elizabeth 2 (ex-Cunard) Ocean Liner is moored permanently at Port Rashid.
The QE2 was an icon of the seas in the 80s and 90s and for those with a memory dating that far back, it is an iconic experience to board the ship. Tour around and take sunset drinks on the deck, or even stay the night at the onboard hotel.

Dubai Marina
A popular area for holiday makers and many of the residents of Dubai. This large marina is located about 20km to the south of Downtown Dubai and is where you will find lots of beach hotels and resorts. Featuring on the Apple TV screen saver for many years, there are numerous iconic buildings in the Marina.

JBR Beach
JBR Beach (Jumeirah Beach Residence) in Dubai is a lively beachfront destination with golden sand, clear waters, and a backdrop of modern skyscrapers. Located in the heart of Dubai Marina, it’s perfect for both relaxation and adventure, offering sun loungers, swimming, and water sports like jet skiing and paddle-boarding. The beach has a vibrant atmosphere, attracting locals and tourists alike.

Lined with “The Walk,” a bustling promenade, JBR Beach is filled with restaurants, cafés, and boutique shops. It’s family-friendly, with a splash park and open-air cinema, and offers easy access to major attractions like Bluewaters Island and Ain Dubai. Free to access, it’s a great spot to unwind or explore the vibrant beach scene.
Bluewaters & Ain Dubai
Bluewaters Island, located just off the southern end of JBR, is a fantastic spot to explore. Known for its luxurious hotels and residences, the island is dominated by the iconic Ain Dubai wheel, which, though not operational since 2022, remains an impressive sight.



Compared to the buzz of the Marina and JBR, Bluewaters offers a more relaxed atmosphere, making it perfect for a peaceful stroll. It’s a great place to spend a few hours, with unique attractions like Madame Tussauds and the Museum of Illusions, especially ideal for escaping the heat during Dubai’s hot summer months.
Shopping
In Dubai, shopping isn’t just an errand—it’s an experience. Whether you’re hunting for high fashion, gold treasures, or unique local finds, the city’s retail scene offers something unforgettable at every turn.
The Dubai Mall
As mentioned above, the Dubai Mall, the largest in the world and the most visited destination in 2023, delivers an unparalleled shopping experience you won’t want to miss.
With endless entertainment options for all ages, it features theme parks, Kidzania, an ice rink, and the impressive Dubai Aquarium. Whether you’re shopping, dining, or exploring its many attractions, the mall promises an unforgettable visit that goes far beyond retail therapy. It’s a must-see for families and travelers alike, offering something exciting for everyone.
Mall of the Emirates
Another iconic mall in Dubai, mainly due to the attraction of Ski Dubai, a fully enclosed indoor ski slope. Ski Dubai also offers other attractions beside skiing, for this simply wanting to be in the snow. It is an unforgettably, unique experience.
Mall of the Emirates is easily accessible from all parts of Dubai
Dubai Hills Mall
This new mall opened just a few years ago and is an excellent destination for those wanting to shop somewhere less busy. Frequented more by residents than tourists, I love to visit here, as it has everything that you need, yet is much quieter than the more famous malls.
Global Village
A seasonal delight during the cooler months, the Global Village has been an event on the Dubai calendar for years. Global village brings the world to Dubai. Experience entertainment, shopping, dining and attractions to suit every taste.
Explore pavilions from all over the world to discover cultures, cuisines and celebrate the diversity of the UAE.
Souks in Dubai
I have written extensively about Souks in Dubai and to experience a more authentic side to Dubai I recommend following my half day itinerary of the souks around the Creek in Bur Dubai and Deira.

These traditional souks are a magnificent way to experience what Dubai was like before the rapid acceleration of its development.
Dubai Duty Free at DXB
You will not fail to visit Dubai Duty Free when passing through Dubai International Airport (DXB). From electronics, to wine, spirits, perfumes and luxury goods, DXB has it all!

Prices are competitive and you will not fail to find that duty free treat that you desire, at the best possible prices!
Beaches
There are a multitude of beaches stretching along the coast of Dubai many offering a different vibe to the rest. In the last decade the government have invested heavily in making the beaches a great destination to visit. With lifeguards, retail outlets and restaurants you’ll enjoy spending many days at the beach.
Some beaches even offer floodlit night swimming all through the year, so that you can avoid the heat of the sun.
Jumeirah Beach – La Mer
Jumeirah is a name that is often used to describe many parts of the coastline in Dubai. There are a multitude of beaches in Jumeirah including La Mer development which incorporates, sun, sand and shopping. With a boutique cinema, many restaurants, hotels and a water park, this really is a super development to enjoy the beach.



Sunset Beach
A little further south down the Beach Road, you will find Sunset Beach. This is a more laid back beach, popular with local residents. There are cycling and walking tracks as well as a few food and drink outlets. There is a lovely chilled out vibe here late afternoon/early evening.

Kite Beach
Popular with kite surfers since the early 2000s, this beach has developed into a great destination. I rememeber a time when we used to drive our 4x4s onto the beach here. Not any more. This is now a super beach. Walking and running tracks, restaurants, Padel courts, skate parks, it really has everything for a fun-packed day.

JBR Beach
Another superb destination for a full day of sun, sand, food and fun. There is something for everyone at Jumeirah Beach Residence Beach. It can be pretty busy at the weekends, but a great place to sit and watch the world pass by, Dubai style!
Night Swimming Beaches
Night swimming is a relatively new concept to Dubai. Opened in 2022, these floodlit beaches are manned by lifeguards 24 hours a day so that bathers can enjoy the warm sea water day and night. This is great during the warmer summer months.

Water Parks/Theme Parks
Undoubtedly one of the best ways to spend a thrill-packed afternoon is at one of Dubai’s numerous water or theme parks. There are countless to choose from and I have included a small selection below.
Wild Wadi
One of Dubai’s very first water parks and, in my opinion, still the best. Wild Wadi is rumoured to be rebuilt in the near future on a larger site (Marsa Al Arab) close to the Jumeirah Beach Hotel. However, it is still worth visiting for a day whilst it remains on the current site. The thrill of being thrust along and sliding down the water slides is just so much fun. Don’t miss the chance to ride the original Jumeirah Sceirah!

Aquaventure
Located at the Atlantis resort on Palm Jumeriah, Aquaventure, the world’s largest water park, is another thrilling day out for all the family. Feel the thrill of sliding through shark-infested tanks (don’t worry it is safe), or take the plunge on the ‘Leap of Faith’. Enjoy lounging down the lazy river, if the adrenaline packed rides are just too much for you.

Dubai Parks & Resorts
Incorporating Motiongate, Legoland, Legoland Waterpark, Real Madrid World and Neon Galaxy, there is something for every age at Dubai Parks and Resorts. As well as the theme parks there are hotels, restaurants and shops when some much needed down-time is on the agenda.
Adventure in Dubai
In the past few years, Dubai has developed adventure hubs and excursions all over the Emirate. Whether it be a adrenaline pumping desert safari, tranquil sunrise ballon ride, or exploring the Hajjar mountains, Dubai has it all.
Desert Safaris
Desert safaris have been a staple of tourism ‘to do’ lists for years. I vividly remember my first safari in 2001. It was exhilarating. Witness the golden sands at sunset, followed by a traditional bedouin meal and it will become a lasting memory of your visit to Dubai.

Alternatively a morning safari for the early-birds is a great option in order the beat the crowds! I really recommend this morning safari, as they tend to be a little quieter with less time hanging around. Click here to book.
Morning Balloon Ride
For the early risers (like me), there is nothing more majestic than a ride in a hot air balloon as the sun rises over the Arabian sands. The views and the tranquility of the desert at this time of day are a wonderfully unique experience, not to be missed. If there was one excursion to do into the desert, for me this would be it! This is my favoured tour for a reasonable price and experience – click here to book.

Visit Hatta
Once, a sleepy village at the border crossing into Oman, Hatta has been transformed into the Adventure Capital of Dubai. Visit Hatta to experience all that the Hajjar mountains have to offer. Located about 60 minutes from central Dubai, Hatta really is becoming an outdoor super-hub.
Enjoy hiking, mountain biking, kayaking and adventuring all within the natural beauty of the majestic Hajjar mountains.

In short, Hatta is one of my favourite places to visit in Dubai, as it is just so different to what you would expect Dubai to be like. You will not be disappointed in heading out there for a day or two!



Important Points to Note When Visiting Dubai
Cultural Sensitivities
The United Arab Emirates is a Muslim country and the Islamic religion underpins much of society. However, the emirate of Dubai is less conservative than some of its neighbours.
⚠️ One should take care to dress so as not to offend. Public displays of affection are frowned upon.
Plan Ahead
I always plan ahead when visiting somewhere new. This avoids wasted time and my days are filled to the maximum.
I recommend that you make a plan for what you plan to see and do each day in Dubai and book tickets in advance for the main attractions. You will want to take a look at my half day itineraries for Dubai. These will be published imminently.
Summer Months
The summer months can be incredibly hot. Often temperatures can exceed 50 degrees celsius in July and August. Humidty can be extremely high especially in August and September which can make outdoor sightseeing difficult.
Even at night during the summer months, temperatures remain high and sitting outdoors can be extremely uncomfortable.
Everywhere is well air conditioned, but if you plan on having a beach/pool holiday, avoid visiting between June and September.
Moving Around when in Dubai
Traffic in Dubai is busy. Despite having highways that often have up to 9 lanes in each direction, traffic can come to a standstill and short journeys can take an incredibly long time, depending on the time of day.
The Dubai Metro can also become extremely busy at peak times.
Plan ahead and try to travel outside of peak times. Weekend mornings are an excellent time to move around the city with ease.
Where to Stay in Dubai
There are so many areas to choose from. I would recommend the following.
📍 Dubai Creek Harbour – for budget conscious, yet still wanting a luxury Dubai experience. Vida Creek Harbour is my favourite.
📍 Downtown Dubai – for a central, vibrant location with access to all the main sights. The Dubai Edition Hotel is great value with a very central location.
📍 Jumeirah Beach Hotels – perfect for beach/pool holiday. If you want ultimate luxury, you cannot go wrong with Jumeirah Al Qasr Hotel
📍Palm Jumeirah – for a beach/pool holiday (if you intend to not travel too far across the city – some of the hotels are very far away from the main sights).
FAQs
How Many Days is Enough
If travelling from Europe, a 5 day break would be an ideal amount of time to see the main attractions and get a flavour of the city. Stay a little longer to truly get the authentic taste of Arabia and discover the real Dubai.
If coming from Australia/New Zealand/South Africa etc, a 2-3 day stopover in either direction would be perfect for breaking the journey.
When is the best time to visit?
Dubai has a year round sunny climate. The best months are anytime between mid October and Mid May. Temperatures are perfect in the mid to late 20s, with blue sunny skies.
Is Dubai Safe?
Yes. In terms of personal security and safety, Dubai is very safe with very extremely low crime rates.
Is Dubai Worth visiting for families?
Yes Dubai is a very family friendly destination. Family after all is at the centre of Emirati culture.
Can you drink alcohol in Dubai?
As a non-muslim, drinking alcohol in Dubai is permitted. In fact, the laws regarding purchase of alcohol have now been relaxed so that tourists can buy alcohol outside of licensed premises.
The only 2 companies permitted to sell alcohol off the shelf are African & Eastern, or MMI. There are branches all over the city. You will need your passport to purchase as a tourist.
You can purchase duty free on arrival in the baggage halls at DXB. Prices are the same as departures. 5 litres per passenger are permitted.
What is it like in Dubai during Ramadan?
Sadly, Dubai seems no different anymore during the month of Ramadan. I used to love the laid back vibe of Ramadan, when eateries that were open during the day had to be screened off.
Nowadays, everything is open as normal during Ramadan. Eating and drinking in public is no longer frowned upon during day light hours.
The only noticeable difference during Ramadan is that the roads become extremely busy just before Iftar (sunset breaking of the fast).
Do I need a Visa to visit Dubai?
This depends on your nationality. Most European passports allow visa free entry to Dubai, as do American, Canadian and Australian. Visitors from countries such as South Africa will need to apply for a visa in advance. Visit visa stays are limited to 30 days or 90 days depending on nationality. Fines are issued for overstays.
For the most up to date, comprehensive information, click here.
What languages do they speak in Dubai?
Arabic is the main language of the local population in Dubai. English is the common language, as a result of Dubai being an international city of multiple nationalities.

The Wrap Up – is Dubai Worth Visiting?
Is Dubai worth visiting? Absolutely! After living in this incredible city for 21 years, I can confidently say it’s a place you’ll never tire of visiting.
Dubai offers a diverse range of attractions for every type of traveler and budget. Whether you’re after high-end shopping, exploring traditional souks, embarking on thrilling desert adventures, or enjoying peaceful hot air balloon rides, Dubai caters to all tastes. From stunning beaches to iconic architecture, the city’s contrasts are truly captivating.
Whether as a standalone destination or a stopover, Dubai is worth every moment. You won’t regret your stay! Ready to plan your trip? Explore my UAE page for insider tips and must-see spots.